Charity & Community

Waitrose – Community Matters Scheme

Waitrose & Partners invite local charities and groups to participate in its Community Matters scheme, which sees a donation shared between three good causes every month as voted for by customers.


As shoppers go through the checkout, they receive a green token to place in a box of the cause they’d most like to support – the more tokens a cause gets, the bigger the share they receive. Those interested in nominating a cause can pick up a nomination form in store. We are really keen to ensure we continue to play our part in the community and support those causes that matter most to local people.

We are very proud to have helped some incredible causes, including children’s charities, support groups, volunteer-run organisations and local sports clubs, and would encourage any project or charity to contact us. By placing a token in the Community Matters box at your local shop you’re helping your community.

Each month every Waitrose & Partners branch donates £1,000 (£500 in Convenience shops) between three local good causes that you choose. Online, also shares a donation of £25,000 between 3 national causes. After checkout, you will be asked to vote for one of the national causes we are supporting. Each cause will receive a share according to the number of votes – just as we do in our shops. Lunch clubs for the elderly, soup runs for the homeless and cooking classes for adults with learning difficulties – we champion thousands of fantastic local projects and charities.

Last October was our 10th anniversary of Community Matters (we were the first supermarket to launch the scheme). In those ten years £30 million has been given by Waitrose & Partners to 100,000 good causes.

In your local Buckinghamshire stores we are very keen to engage with local good causes that we can really make a difference to, particularly where our customers and local community benefit from the good cause involved. We love supporting fundraising activities by providing stock for prizes, or entertaining guests.

In the Amersham branch we have donated burgers and rolls for club BBQs, Easter eggs for school egg hunts, cheese for charity fundraising meals, bananas and water for fun runs, 100’s of boxes of chocolates for raffle prizes, as well as offering financial support through cheques made payable to the good causes.

One of our latest awards came about when 7 yr old Amelie Upton wrote a wonderful letter to us about her Brownie’s charity badge project. She wanted to help Tiggywinkles Animal Hospital, so Amelie became our youngest Community Matters nominator and we were able to hand over a cheque in store to Amelie which she presented to Tiggywinkles and she received her well earned charity badge!

The charities and good causes we support and chosen by Partners in store so please talk to our Partners if you feel you know a good cause that would benefit from our support, grab yourself a nomination form and give us as much detail as possible. Then, once selected, make sure you tell all your friends and family to make their votes count with the green tokens!

David Howe

Team Manager Customer Service – Little Waitrose, Amersham

Don’t forget you can pick up copies of the hiya bucks magazines in the following stores: Amersham, Beaconsfield, Gerrards Cross, Hazlemere and High Wycombe

About the author

Waitrose & Partners

Waitrose & Partners

At Waitrose & Partners, we're more than employees - we're owners. That's why we're called partners and that's why we go above and beyond to share our knowledge and passion for quality food with the people who matter most - you our customers - because for us, it's personal.